• $3 MIL

    generated from marketing and advertising (across client accounts) in one year.

  • 7.011% CTR

    Compared to industry standard of 2% click-through rate.

  • 1640% MER

    We prefer MER to ROAS. MER shows the cumulative effects of paid marketing efforts over time and is therefore more accurate.

WHAT TO EXPECT

Our Client Process

STEP ONE | Intake + Assessment

Every client journey begins with clarity. Through an in-depth intake questionnaire, we delve into your brand’s aspirations, needs, and hidden potential. 

Next, the personalization unfolds. Depending on your selected package, you will meet with Shelby to walk through your bespoke roadmap. We set clear intentions, establish impactful milestones, and define achievable goals - guiding your brand towards sustainable success.

STEP TWO | Reseach

Knowledge is power. That's why we begin our paid ads & SEO packages with an immersive discovery phase, gathering insights that fuel your success. We don't just scratch the surface; we leave no stone unturned, delving into every relevant aspect of your business, industry, and audience.

Our comprehensive approach encompasses:

  • Product Immersion: We gain an intimate understanding of your product's value proposition, unique features, and target market.
  • Industry Landscape: We thoroughly research your competitive landscape, identifying strengths, weaknesses, and opportunities for differentiation.
  • Consumer Insights: We uncover the motivations, needs, and behaviors of your ideal customers, building empathy and targeting precision.

This deep-dive discovery forms the solid foundation for everything that follows. With each piece of knowledge we acquire, we craft a winning roadmap for your paid and organic strategy.

STEP THREE | Funnel Build

Crafting the perfect message for the right audience, at the right time is the key to unlocking paid advertising success. Here, we go beyond demographics to build a rich understanding of your ideal customer's identity, passions, and online behavior.

Here's how we meticulously craft your targeting and funnel strategy:

  • Customer Avatar Deep Dive: We delve deeper than ever, uncovering your ideal client's desires, motivations, and pain points, building a 360-degree view of who they are and what drives them.
  • Multi-Audience Segmentation: We create diverse audience segments tailored to different stages of the buyer's journey – from cold prospecting to nurturing warm leads and converting hot prospects.
  • Funnel Optimization for Every Stage: Each audience segment is mapped to a dedicated multi-stage funnel, ensuring they receive targeted messaging and offers optimized for their specific needs and readiness.
  • Strategic Interaction Planning: We meticulously plan every interaction point throughout their journey, ensuring a seamless and compelling experience that drives them towards conversion.
  • A/B Testing: We unleash the power of your meticulously crafted funnels and targeted audiences through meticulous ad execution and advanced A/B testing.

This granular targeting and strategic funnel crafting ensures your ads reach the right people with the right message at the right time, maximizing your budget and driving exceptional results.

REQUIREMENTS + SPECIFICATIONS

+ Paid platforms include: Meta (Facebook/Instagram), TikTok, Pinterest, Google.

+ New client packages begin on the 1st or 15th of every month. This means you need to have your intake form and onboarding materials completed before the start date of your package.

+ All contracts become void if they are not signed and entered into within 7 days of send off. After that, your spot will be given to another client.

+ All pricing is in USD.

+ Packages are discounted when bundled with other services, or when entered into a year-long contract.

ONGOING MANAGEMENT

PAID ADS (PACKAGES)

< $15K AD SPEND = $1,250/mo

$15K - 20K AD SPEND = $2,000/mo

$20K - 25K AD SPEND = $2,500/mo

NOTE | This is per platform, can be bundled together once past $25k in ad spend.

SUBMIT APPLICATION

ONGOING MANAGEMENT

SEO ($1,500/mo)

Full website audit and corrections.

Industry-specific title tag and meta strategy.

SEO content pages or blogs (5/mo), including internal linking and topic clusters.

SUBMIT APPLICATION