PAID ADVERTISING & SEO
Imagine an integrated marketing powerhouse: captivating ad campaigns that stop the endless scroll, ignite desire, and seamlessly guide prospects towards that effortless "yes" of a purchase, combined with an organic traffic magnet that draws in qualified leads naturally through strategic SEO. This isn't a dream, it's the reality you unlock with our comprehensive approach that harmonizes paid advertising and proven SEO strategies.
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$3 MIL
generated from marketing and advertising (across client accounts) in one year.
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7.011% CTR
Compared to industry standard of 2% click-through rate.
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1640% MER
We prefer MER to ROAS. MER shows the cumulative effects of paid marketing efforts over time and is therefore more accurate.
DOMINATE YOUR INDUSTRY
Forget siloed marketing tactics. We believe in the synergistic power of both paid and organic reach. Our experts specialize in crafting data-driven ad campaigns that drive immediate results, while simultaneously optimizing your website and content to capture valuable organic traffic over time. It's a holistic approach that ensures your brand dominates both paid and organic search landscapes, attracting and converting your ideal audience wherever they are.
Our Client Process
STEP ONE | Intake + Assessment
Every client journey begins with clarity. Through an in-depth intake questionnaire, we delve into your brand’s aspirations, needs, and hidden potential.
Next, the personalization unfolds. Depending on your selected package, you will meet with Shelby to walk through your bespoke roadmap. We set clear intentions, establish impactful milestones, and define achievable goals - guiding your brand towards sustainable success.
STEP TWO | Reseach
Knowledge is power. That's why we begin our paid ads & SEO packages with an immersive discovery phase, gathering insights that fuel your success. We don't just scratch the surface; we leave no stone unturned, delving into every relevant aspect of your business, industry, and audience.
Our comprehensive approach encompasses:
- Product Immersion: We gain an intimate understanding of your product's value proposition, unique features, and target market.
- Industry Landscape: We thoroughly research your competitive landscape, identifying strengths, weaknesses, and opportunities for differentiation.
- Consumer Insights: We uncover the motivations, needs, and behaviors of your ideal customers, building empathy and targeting precision.
This deep-dive discovery forms the solid foundation for everything that follows. With each piece of knowledge we acquire, we craft a winning roadmap for your paid and organic strategy.
STEP THREE | Funnel Build
Crafting the perfect message for the right audience, at the right time is the key to unlocking paid advertising success. Here, we go beyond demographics to build a rich understanding of your ideal customer's identity, passions, and online behavior.
Here's how we meticulously craft your targeting and funnel strategy:
- Customer Avatar Deep Dive: We delve deeper than ever, uncovering your ideal client's desires, motivations, and pain points, building a 360-degree view of who they are and what drives them.
- Multi-Audience Segmentation: We create diverse audience segments tailored to different stages of the buyer's journey – from cold prospecting to nurturing warm leads and converting hot prospects.
- Funnel Optimization for Every Stage: Each audience segment is mapped to a dedicated multi-stage funnel, ensuring they receive targeted messaging and offers optimized for their specific needs and readiness.
- Strategic Interaction Planning: We meticulously plan every interaction point throughout their journey, ensuring a seamless and compelling experience that drives them towards conversion.
- A/B Testing: We unleash the power of your meticulously crafted funnels and targeted audiences through meticulous ad execution and advanced A/B testing.
This granular targeting and strategic funnel crafting ensures your ads reach the right people with the right message at the right time, maximizing your budget and driving exceptional results.
REQUIREMENTS + SPECIFICATIONS
+ Paid platforms include: Meta (Facebook/Instagram), TikTok, Pinterest, Google.
+ New client packages begin on the 1st or 15th of every month. This means you need to have your intake form and onboarding materials completed before the start date of your package.
+ All contracts become void if they are not signed and entered into within 7 days of send off. After that, your spot will be given to another client.
+ All pricing is in USD.
+ Packages are discounted when bundled with other services, or when entered into a year-long contract.
PAID ADS (PACKAGES)
< $15K AD SPEND = $1,250/mo
$15K - 20K AD SPEND = $2,000/mo
$20K - 25K AD SPEND = $2,500/mo
NOTE | This is per platform, can be bundled together once past $25k in ad spend.
SEO ($1,500/mo)
Full website audit and corrections.
Industry-specific title tag and meta strategy.
SEO content pages or blogs (5/mo), including internal linking and topic clusters.