From a private brand study, the fastest ways a company can grow monetarily is through either 1) rebranding and 2) social media. Rhode is the perfect case study that shows how combining a new strategy with strong creative executions can rapidly turn the tides for a brand.
Use these tactics to build a magnetic & profitable brand.
TACTIC ONE
Utilize memorable micro-scripts in their written copy & taglines (they also communicate them visually).
Rhode understands the importance of SIMPLICITY for the modern consumer and communicates ideas verbally through simplistic messaging & visually with their campaigns. E.g.: pairing the peptide lip treatment + coffee communicates how this product is an everyday essential in your routine subliminally.
TACTIC TWO
Leverage Hailey Bieber as the face of the company, a differentiating factor between on-the-pulse & outdated marketing.
If you want to build a cult, industry leading brand, modern day consumers need a face to a brand to know / like / trust it.
TACTIC THREE
Incorporate innovative campaigns that go against the grain to create distinction in the beauty industry.
One of our favorite ways to build a compelling campaign is by asking: what is BEAUTY (or whatever your niche is) not?
TACTIC FOUR
Utilize color psychology & captivating graphic design to take advantage of organic marketing via social media.
You want every element of your marketing strategy to go as far as possible. For Rhode, creating beautiful packaging for products creates organic marketing opportunities for consumers to SHARE Rhode in their daily life.
TACTIC FIVE
Lean into their winning edge (their peptide lip treatment).
Successful brands compete in their zone of genius. Once Rhode saw the success and viral potential of their lip treatments, they have gone all in & created different variants to increase each customer’s lifetime value.